Social Media Internship – 5 things you must keep in mind prior to pursuing a social media internship

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Social Media internships have become a rage in today’s World. Many organizations frequently post updates on the need for a social media intern who could increase their brand’s visibility among the public through the social media channels.  Social media internship isn’t anyone’s cup of tea. Being a social media intern, one must possess certain tools of the trade that could help in the effective marketing of the organization’s services across the social media platforms.  So, without wasting any minute further, let’s have a look at the 5 things that one must keep in mind prior to pursuing a social media internship.

5 things to keep in mind prior to pursuing a social media internship

How deep can you research?

how deep can you research - Social Media Internship - 5 things you must keep in mind prior to pursuing a social media internship

A social media intern helps in the collection of valuable information pertaining to the company’s products and services from various social media channels. The collected data can be analyzed to obtain details about the key clients, their needs, and services that the organization has been providing them. Research helps to zero down on the potential customers who act as a source of profit for the organization.

Generate and Monitor the reports

Generate and monitor the reports - Social Media Internship - 5 things you must keep in mind prior to pursuing a social media internship

As a social media intern, you’d be expected to generate reports of your work, how efficient the social media campaigns have been in generating the required results,  how effective have been the deployed tactics, how many leads have been generated from those measures, how much profit has the company raked in through the campaigns and  also on the effectiveness in the  interaction level between the customers and the company through the social media channels.

Solve your customer’s queries

Solve your customer's queries - Social Media Internship - 5 things you must keep in mind prior to pursuing a social media internship

As you’d be managing the organization’s social media channel, you will be expected to solve the customer’s queries( If any), reply back to your clients, monitor the various posts and messages sent by the prospective clients. For instance, if you are handling your company’s Facebook page or twitter handle, and you spot any detail or a complaint regarding the organization’s product or procedure, then try to resolve the issue by your own means. If you feel that any query generated by a prospective client, in relation to your services is out of your jurisdiction, then you can simply forward the detail to the department concerned.

Be active across the social media platforms!

Be active across the social media platforms - Social Media Internship - 5 things you must keep in mind prior to pursuing a social media internship

This is where you communicate with the public.  Once you know who your target audience would be, start interacting with them by posting related articles, tweets, photos or anything that enhances your relationship with the customers.  Your actions through the organization’s social media handles do play a great role in converting leads for the company.  Try to reach out to your customers

Have proficiency in email marketing

Email marketing is perhaps one of the key skills that every social media intern must possess in his today’s world. In fact, email marketing has the highest level of Return on Investment ( ROI) than any other form of marketing tactic. All you need to perform is write down a set of spam-free emails and send them over to your mail lists, prior to which you must know who you are reaching out to. While formulating the emails, be highly precise in your selection of words. Any inappropriate use of words could make you lose out a potential customer.

Final thoughts

An internship in social media isn’t just about sharing articles across the popular websites, and getting likes and comments on those posts, as is perceived by many individuals. Had it been so easy, then why would any organization spend thousands of rupees on hiring interns specifically meant for the social media internships in the first place?

Being a social media buff is no doubt a prerequisite for being a social media intern, but you must know how to make a proper use of the platforms to create awareness about any particular brand,  create reports, monitor the results, take initiatives to increase the visibility of the brand across websites,  and finally, generate leads through your social media presence that helps increase the profit  for the organization.

So, if you feel that social media is your forte, and you are well versed with the art of engaging the public with your social media prowess,  then it’s time for you to notch up a level higher in your career by taking up a social media internship.