A career in Rural Development and Management – A step towards our nation’s progress


Are you interested in improving the well-being of people living in rural areas? If yes! then a career in rural development is the bright option for you. Since independence rural development has been a chief focus of Indian government. All five years plans were focused towards the special benefit of the rural community. Some of the objectives have been achieved and others have failed but the effort for further development has not ceased. As rural populace is economically backward, it is the duty of qualified and eligible professionals in rural management to guide the villagers and makeup plans for development which will, in turn, lead the country to prosperity. Many countries including India started working on a mission to develop the rural regions which resulted in a huge demand for the rural management professionals. With a professional certificate in rural management, one can start working in government and private sectors besides many non-government organisations (NGOs). As this has been inducted into one of the lucrative professions in the recent times, let’s explore the rural development career in detail.

A career in Rural Development and Management

Rural Development

Rural Development is defined as ameliorating the standard of life of people in the rural area who are impoverished from basic facilities.

Rural Management

Rural Management includes planning and executing rural development programmes effectively.

Skills required

A career in rural management is all about upliftment of rural working and lifestyle through systematic development plans, hence an aspirant for this field should possess a heart for the issue concerning the rural community. Few other attributes include-

  • Friendly Personality
  • Ability to handle Masses
  • Ability to handle Pressure
  • Leadership Skills
  • Communication Skill


Bachelor Courses:

  • Bachelor of Arts (BA) in Rural Development
  • Bachelor of Rural Technology and Management

Master Courses:

  • Master of Arts in Rural Development
  • MBA in Rural Management

Diploma Courses:

  • Post Graduate Diploma in Rural Management
  • Post Graduate Diploma in Rural Development
  • Post Graduate Diploma in Rural Finance
  • Post Graduate Diploma in Rural Marketing

Doctoral Courses:

  • M. Phil in Rural Development
  • Ph. Din Rural Development

Eligibility Criteria

For a course in rural management, the entrance test is the first step. The next stage is the interview. It is a better proposition for the humanities students to go for rural development course through the entrance exam is open to graduates from all streams. To embark on this course, you would do well to have acquired a basic graduate degree.

For Bachelor Courses – 10+2 from a recognized educational institution is required for applying for the bachelor’s courses.

For Master Courses – Candidate requires a bachelor’s degree in a equivalent streaming. to be eligible for this course.

Institutes and Colleges to study Rural Development and Management in India

  • Institute of Rural Management, Jaipur
  • Indian Institute of Management, Calcutta
  • Institute of Rural Management Anand
  • Amity School of Rural Management, Noida
  • Xavier Institute of Management, Bhubaneswar
  • National Institute of Rural Development (NIRD), Hyderabad
  • National Institute of Management Technology, Ghaziabad


The minimum qualification to take up rural management programmes is a graduate degree from any recognised board. Many pioneer institutes in India also conduct the screening round followed by an interview for an admission to the rural development courses.

Though a graduate degree in any stream is allowed to pursue rural management courses, humanities students will enjoy an edge over others. With pass in class 12, one can pursue a few diploma courses in rural development and management.

Many institutions provide admission on the basis of entrance test. You are required to appear the CAT/XAT entrance examination to pursue Post Graduate degree. Admission to MBA programme in rural management will be done on the basis of the following entrance exams:

  • MAT
  • CAT
  • XAT
  • ATMA

Job Prospects

Candidates can apply in the government sector for the job of Village Development Officer (VDO) after receiving their degree.

Some rural managers start and run their own NGOs or can work for an NGO on a contractual basis to manage developmental schemes and programmes.

They can work in the rural co-operative sector, agri-business enterprises, agricultural marketing and management of agro products. Many colleges provide the placement assistance to its students by inviting companies to its campus.

Rural managers can work in all functional areas of management, such as human resource development, project implementation, finance, marketing; basically in all segments of rural-based enterprises.

Pay Scale

Though the initial pay scale of this profession is not as lucrative as other management jobs but the satisfaction is massive.

A fresher can earn a package of around ₹ 2-3 lacs annually. Experience will gain you a better salary package.

If you get a job in the government sector, your salary will be determined by the pay scale set by government policies.

Villages were the main drivers of the Indian economy until the liberalisation and privatisation concept erupted in the early 90s. Though the current Indian economy is contributed to by many sectors, economic experts believe that the increase of share from the rural sector is always a good sign for India’s growth. Today, as India is on its way to becoming a prosperous nation in the world, the role of rural managers has become indispensable to bring about notable changes in the livelihood in the rural areas